Objectives
Its final goal is to provide an ethical framework for the evaluation of interventions aiming at the prevention of overweight and obesity. In order to develop this framework we will have to (1) look at the images of the obese, (2) research the culture of eating, and (3) provide an inventory of present and future technologies to be used in interventions. The results of these three parts provide us with important input for our ethical framework. Since the epidemic is already well on its way, quick dissemination of the results is deemed very important. Both professional users of our results, and the general public will be kept informed ongoing through publications on websites, in popular media as well as in scientific journals.